Paper potty

The product

Paper potty is an invention to provide hygenic, disposable and environmental - friendly solution for 2-5 years old toddlers leaving diapers. The product is patented and Potty Flip® trademark is protected internationally. Paper potty is a unique product having a market potential of EUR 15 million. The adult version of the product was finished in 2010. Paper Potty was one of the winners of ValDeal’s project contest of 2007.

Development of the invention

ValDeal created the preliminary market study on this product and completed the licensing dossier, identified the American licensor, pursued the negotiations until the assignment of the licensing deal. ValDeal elaborated the European market strategy and business plan and started negotiations with potential domestic and foreign investors. With the contribution of ValDeal, the Hungarian invention got into the international market.

ValDeal’s role

• Preliminary market study – QuickLook Report™.
• Identification of the American licensor. 
• Negotiations until the assignment.
• Creation of business strategy and business plan on the European market.